![]() “It helps create mock ups that then are going to be turned by a human into something that is more concrete,” she said.Īnd that also helps ensure that humans don’t get replaced by AI. “For companies that are really in the creative industry, if they want to make sure that they have copyright protection for those models, that’s still an open question,” said attorney Anna Gressel of the law firm Debevoise & Plimpton, which advises businesses on how to use AI.Ī safer use has been thinking of the tools as a brainstorming “thought partner” that won’t produce the final product, Gressel said. Image generators trained on a huge trove of digital art and photography have raised copyright concerns from the original creators of those works. While text generators like ChatGPT and Microsoft’s Bing chatbot can make the process of writing emails, presentations and marketing pitches faster and easier, they also have a tendency to confidently present misinformation as fact. ”That’s changed the conversation in a lot of people’s minds where they really get it on a deeper level. “ChatGPT really sort of brought it home how powerful they were,” said Eric Boyd, a Microsoft executive who leads its AI platform. Mattel revealed its use of OpenAI’s image generator in October as a client of Microsoft, which has a partnership with OpenAI that enables it to integrate its technology into Microsoft’s cloud computing platform.īut it wasn’t until the November 30 release of OpenAI’s ChatGPT, a free public tool, that widespread interest in generative AI tools began seeping into workplaces and executive suites. Some companies have been experimenting with AI for a while. “They should play around and tinker, but we should also think, what purpose are these tools serving in the first place?” “I want people to think deeply before deploying this technology,” said Claire Leibowicz of The Partnership on AI, a nonprofit group founded and sponsored by the major tech providers that recently released a set of recommendations for companies producing AI-generated synthetic imagery, audio and other media. Indeed, some AI experts warn that businesses should carefully consider potential harms to customers, society and their own reputations before rushing to embrace ChatGPT and similar products in the workplace. “We need to embrace those risks intelligently, experiment, build on those experiments, drive scale, but not taking those risks is a hopeless point of view to start from.” “We must embrace the risks,” said Coca-Cola CEO James Quincey in a recent video announcing a partnership with startup OpenAI - maker of both DALL-E and ChatGPT - through an alliance led by the consulting firm Bain. And while the company hasn’t detailed exactly how it plans to deploy the technology, the move reflects the growing pressure on businesses to harness tools that many of their employees and consumers are already trying on their own. And the grocery delivery company Instacart is integrating ChatGPT to answer customers’ food questions.Ĭoca-Cola plans to use generative AI to help create new marketing content. Meanwhile, Snapchat is bringing a chatbot to its messaging service. Used vehicle seller CarMax is summarizing thousands of customer reviews with the same “generative” AI technology that powers the popular chatbot ChatGPT. ![]() ![]() Mattel has put the AI image generator DALL-E to work by having it come up with ideas for new Hot Wheels toy cars. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |